I had not heard of the brand Horbaach before coming across this product. When the box came, two things surprised me ... it was a LOT bigger than I thought the container would be. It's about the size of a jar of pickles from the supermarket! The bottle is also opaque brown, not clear. The packaging looks a bit on the generic side, like something you'd find at a discount store. The supplement market is tricky ... there is very little regulation, like with other foods, so you can't always be sure what you are getting.<br /><br />Case in point ... where ARE these made? The packaging states that Horbaach is a USA company located in Nevada but the bottle says, "carefully distributed and designed in the USA" ... nothing about where these are actually made. Because vitamins and supplements are so loosely regulated, the source is likely China or somewhere outside the USA and they are tested and distributed here. Not a big deal but I don't like that they make it seem differently.<br /><br />These gummies taste and smell awesome! This is something to brag about as Ashgawandha root actually means, "Smell of horse" or "sweat of horse" in Sanskrit because of the source root's odd odor when processed. These smell like fruit punch, or tropical fruit, as the pckaging labels the flavour. To me, they taste and look like those little movie theater candies called Dots we all ate growing up. These would actually make a great tasting candy ... they have 2g of sugar 'per serving.' The serving size is a bit of a sticking point for me. My normal brand of Ashgawandha gummies has a serving size of 2 for a total of 1500 mg of Ashgawandha. These say 1 gummie is the serving size with 500 mg of Ashgawandha. About 1/3 of what I'm used to. The 30:1 ratio of the extract is about the same as my brand, so I take 2 or 3 to get the same calming but focused effect. For reference, the amount of sugar roughly contained in 2 sour patch kids candies is 2 g. The top two listed ingredients are forms of sugar in these, and a few other fillers ... but no Vitamin D or Zinc, as aar normally combined in Ashgawandha suppliments.<br /><br />The question you may be asking yourself is, are gummies less effective as pill or powder form? The answer would likely be yes. Gummies have been found to be the most likely supplement to fail testing. 4 out of 5 gummies in one study had either more or less of the product they were advertising. The reason for this is gummies are among the hardest supplement to produce because of how hard it is to make/measure them routinely. Gummies are often more likely to lose their potency over time, so companies often jack up the concentration.<br /><br />It should be mentioned that Ashgawandha has been used for over 3000 years in Ayurveda medicine. It is claimed that this root improves concentration., increases energy levels and relieves stress, amongst a host of other things which are more anecdotal because most studies are flawed which deal with this type of supplement. It is known that Ashgawandha root does have a high concentration of Withanoldies, which can fight inflammation and tumor growth.<br /><br />Mainly, folks take this because there is a high degree of evidence that this root cuts back on stimulation of the hormone Cortisol, which your adrenal glands release due to stress. If you are in a stressful work situation, your adrenal glands release stress and you feel it. Cortisol also can lead to weight loss, especially in the belly. A study showed that while taking Ashgawandah, one focus group had a 30% reduction in Coretisol production.<br /><br />There is very anecdotal evidence from flawed studies that show a bunch of other effects from Ashgawandha. Some say it can reduce Blood Sugar levels and some say that it can increase fertility and sperm count/motility in men ... again using flawed studies or no control groups. The same is true for those who mention it helps increase muscle mass and body composition. Flawed studies.<br /><br />Adaptogens are becoming very popular right now, especially given the situation we are in with the pandemic. Ashgawandha is one of the most widely used. I can tell you that I started using it because of stress ... however, caffeine triggers incredible withdrawal migraine headaches in me. When I tried Ashgawamdah powder, it gave me a similar headache a few days after I took my tea drink. These have not to date given me a headache or any kind of withdrawal symptoms in the way caffeine did.<br /><br />Overall, these taste like candy ... may help you in some medical areas, and in other areas, they will help you in terms of stress. It's not quite the 'warm, protective stress blanket you'll get from a pure powder, however, I do feel a bit calmer when working, which could be psychosomatic, or due to this root. If you aren't a dairy coffee drinker, this will give you a little extra alertness while picking you up a bit. As powder Ashgawandha is more pure, it tends to give me headaches, a common side-effect of Ashgawandha for some people. Gummie form does not give me the same headache, so although the effects are slightly scaled back, I do get a bit of the calm/focus that this is supposed to provide. I'm glad I ordered these, although I don't agree with the 500 mg serving and think it should be at least 1000-1500 mg, or two-three gummies.

I have bought this product several times and it was a bottle of 150. Today's finally arrived and it was a bottle of 60. If you look this product up on the website it says 150, then says 60 . . . what's up?

Need something sweet at night this is all you need<br />I have to take more than recommended, because it's hard for me to fall asleep<br />I don't feel drugged when I wake up. I feel rested and ready to live my day.<br />I never want to run out...

I like Ashwagandha and have used it off and on for years with great results so I am very aware of the effects of Ashwagandha. It helps modulate mood, gives energy and helps promote deep sleep for the whole night. It is very good with stress modulation, blood pressure regulator, anti depressant, anti inflammatory and brain health to name a few. I liked that this version of Ashwagandha is in gummy form, so I decided to try it.<br /><br />Sourced around the world but tested in the USA, this gummy states that it is 500 mg for each gummy and it is standardized, meaning that you know that the amount per gummy/serving is the amount that is printed even if we have a bad growing year and the herb is weaker that year.<br /><br />Known as "sweat of a horse" or "strength of a stallion" and also as Indian Ginseng, Ashwagandha generally has a very earthy taste that isn't all that pleasant (it isn't called sweat of a horse for nothing!). These gummies aren't bad tasting and are a good way to take this earthy herb. I have shown the round pink colored gummies. They have found a way to get the sweat out of the taste. :) It is fruit flavored. The gummy has more of a consistency of fudge when chewed and not like a gumdrop which is good by me. I hate it when gummies are sticky or worse hard like rubber. These are a very pleasant texture.<br /><br />For me, 500-1000 mg is a good dose so this bottle has a 75-150 day supply which makes these gummies very affordable! I take this herb about noon and it gives me a nice energy boost. If I take it later in the day I will not be sleeping that night. Taking it around noon, gives me that boost for the afternoon and by bedtime, I am relaxed and ready for a good night's sleep--all night long. I also dream more which shows that I am getting deeper sleep and REM. As with most herbals, it takes about 6 weeks to feel the full effect, so I double up for a few weeks to help get the levels up and going.<br /><br />Once it is reaching it's full effect, my stress levels decrease and I am able to deal with problems much better. My mood is slightly elevated, but by no means is this the main benefit of this adaptogen. I think the mood feels better because the stress levels are coming down--at least for me. My brain is sharper and I can retain and access information much more quickly than before taking this adaptogen. I also find that I sleep all the way through the night without that waking in the middle of the night and taking a long time to go back to sleep--because laying there awake is totally annoying.<br /><br />So far, the effects of this Ashwagandha supplement have had the desired effects and I would highly recommend these gummies! What a great value!

Really enjoy taking these and the flavor isn't too bad either.

More economical than Goli and not as sticky.